Hankook Tire Unveils New Brand Film in Partnership with BRABUS

- Brand film "Electrified, Hankook iON & BRABUS" available now on Hankook Tire’s global social media channels
- BRABUS selects Hankook's ‘iON evo SUV’ tires to amplify performance of its high-end electric vehicles
- Hankook Tire solidifies partnership with BRABUS, expanding its footprint in electric mobility innovation

Seoul, Korea, March 12, 2025 — Global leading tire company Hankook Tire & Technology (Hankook Tire) announced its partnership with renowned German luxury mobility brand BRABUS to unveil an electrifying brand film titled "Electrified, Hankook iON & BRABUS."

The brand film highlights both companies’ shared passion for technological advancement and innovation-driven design philosophies in future mobility. With Hankook’s world-first full line-up of electric vehicle tire brand— ‘iON’— and BRABUS’s expertise in bespoke high-performance electric vehicle individualization, the two companies are driving the transformation of mobility through electrification.

The film features the fully BRABUSized Mercedes-AMG EQS 53 equipped with Hankook Tire’s ‘iON evo SUV’ tires, showcasing superior driving performance on the iconic Circuit Meppen racetrack in Germany.

The ‘iON evo SUV’ tire delivers exceptional grip and precise handling on both wet and dry track surfaces, reliably supporting the high-speed, dynamic maneuverability of BRABUS vehicles. It perfectly suppresses all road noise, even during peak driving conditions, thus significantly enhancing the immersive experience depicted in the film.

Prior to the full-length release, Hankook Tire attracted significant global attention last year by releasing a 10-second teaser video, marking the prelude to its role as an Official BRABUS Technology Partner.

The complete brand film is now available on Hankook Tire’s official global YouTube and Instagram channels.

Through this collaboration, Hankook Tire continues to strengthen its premium brand positioning in partnership with BRABUS, a pioneer in mobility innovation. In November last year, the company unveiled the ultra-high-performance ‘Ventus evo’ tire at a global launch event held at BRABUS headquarters in Germany. The partnership was also prominently featured at Europe’s largest automotive event, the 2024 Essen Motor Show, where BRABUS vehicles fitted with ‘Ventus evo’ tires garnered significant public attention.

Moving forward, Hankook Tire remains committed to delivering unparalleled driving experiences powered by technological innovation and a global R&D network—anchored by its Technoplex headquarters, the high-tech research facility Hankook Technodome, five global R&D centers, and Asia’s largest tire test track, Hankook Technoring.