Brand Identity
Please allow us to introduce the symbol of Hankook Tire & Technology, a global innovator, ushering in a new era.
Logo
Hankook Tire & Technology's logo is used as Hankook Driving Emotion, which is a combination of the slogan as the corporate vision, with the symbol mark that symbolizes a tire tread and dynamics, and the logotype that relays the innovativeness of a proactive and creative company.
![](https://asset.hankooktire.com/content/dam/hankooktire/global/images/company/ci-image-text-b-01.png)
Color
The colors of Hankook Tire & Technology are orange and black.* When printing, spot colors should be set by default, but if the spot colors are not available, the CMYK colors of Process Color may be used as alternatives.
![](https://asset.hankooktire.com/content/dam/hankooktire/global/images/company/brand-identity/ci-image-text-b-02_en.png)